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Formula E
Partnership Playbook
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Latest News
Time to read: 6 min
Partnership Playbook: 1,000 sponsors, louder cars and Arsenal’s Emirates deal
August 12, 2026
Sideline Moves: Mbappe becomes ambassador of On
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Features
Time to read: 5 min
Sideline Moves: Manchester United confirms Dave Brailsford exit
May 8, 2026
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Features
Time to read: 6 min
Sideline Moves: Union Berlin appoint Bundesliga's first female head coach 
April 17, 2026
Partnership playbook
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Baseball
Time to read: 6 min
Partnership Playbook: Adobe, Bitpanda, Google and more
March 11, 2026
Formula E
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Integrity
Time to read: 7 min
Does Formula E’s B Corp status really matter?
January 21, 2026
Partnership playbook logo
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Features
Time to read: 1 min
Partnership Playbook: DeChambeau, ITV, EFL, NBL and more
October 1, 2025
Formula E partners with ITV in return to UK free TV
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Europe
Time to read: 2 min
Formula E partners with ITV in return to UK free TV
December 2, 2024
BOXXER show.
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Boxing
Time to read: 2 min
BOXXER appoints communication veteran to accelerate growth
April 12, 2024
Formula E partners with ITV in return to UK free TV
BREAKING
Horse Racing
Time to read: 3 min
TNT Sports secures exclusive Formula E rights for UK & Ireland
December 8, 2023
Formula E partners with ITV in return to UK free TV
BREAKING
Horse Racing
Time to read: 2 min
Tata Communications takes driver’s seat in ABB FIA Formula E World Championship broadcasting deal
February 14, 2023
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Horse Racing
Time to read: 3 min
Nissan strengthens Formula E involvement in e.dams race team acquisition
April 13, 2022
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Media Rights
Time to read: 3 min
Channel 4 becomes streaming home for UK Formula E fans
January 21, 2022
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Partners
Time to read: 2 min
Formula E calls for Copper.co to showcase digital asset technology
January 20, 2022
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Partners
Time to read: 3 min
Formula E continues low-carbon commitment with DHL deal
January 12, 2022
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Horse Racing
Time to read: 3 min
Formula E establishes first blockchain title sponsorship with Avalanche
October 21, 2021
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Comment
Time to read: 5 min
Fitzboydon: European Super League could open up a ‘football civil war’
April 20, 2021
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Latest News
Time to read: 2 min
Motorsport Network names Lars Stegelmann as CCO
April 14, 2021
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Partners
Time to read: 2 min
TeamViewer makes first foray into motorsport with Mercedes
March 31, 2021
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Media Rights
Time to read: 2 min
Motorsport Network unveils first live rolling news service
March 24, 2021
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Media Rights
Time to read: 2 min
Formula E clinches multi-broadcast deals
March 1, 2021
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Partners
Time to read: 3 min
Formula One targets African expansion whilst teams announce new sponsors
February 26, 2021
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Fan Engagement
Time to read: 2 min
Jaguar Racing rolls out Motorsport.tv OTT offering
February 24, 2021
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How AS Monaco and Payhound are building a partnership beyond visibility
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Flamengo and Fluminense take betting ban protest to shirts for Rio derby
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Is Čeferin’s fourth-term bid following Infantino’s FIFA playbook?
Features
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026